About Us — Values


Heaven Sent. Wicked Good.

Our name comes from the Spanish words for “saint” and “devil,” for food sent from heaven that’ll send your diet straight to hell. Churros so worth it, that the angel and the devil on your shoulders will finally come to an agreement. 

San Diablo is creating the best food experience in the world by providing unique and delicious, artisanal quality food and uncommon, exceptional service. We promise to create a distinctively special interaction that uplifts and delivers happiness to our members while creating meaningful connections and unexpectedly delighting them. We are dedicated to making a difference in our members’ lives and helping them experience the joy of food.

We live and reflect the Spirit of San Diablo through these core values:

D Dedication—We are passionate about food, experience, service, development, innovation & happiness.

I Interaction (not transaction)—We’re personable, genuine, and kind in all of our interactions.

A Attention to detail—We act on small things that make a big difference.

B Brighten—We always have fun, uplift, and strive to make everyone feel like a VIP.

L Legacy— We are building a lasting tradition of excellence and positive personal and global impact.

O Opportunity to “Wow”—We are empowered as leaders to create opportunities that unexpectedly delight.

What does this have to do with churros? We believe that while food brings people together, churros can create memories that last a lifetime. We want to give people the skills and the confidence in their ability to bring joy to the world around them through food.


You’ve heard the saying “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” San Diablo doesn’t just want to give you a churro, we want to feed you delicious fried goodness for a lifetime. With our reusable churro maker, the possibilities are endless and we give you all the tools to become a churro pro in just a couple simple steps. 

We know that cooking pastries can be intimidating, which is why we created a super easy way for everyone- beginners to professional chefs- to master a skill that wows a crowd and brings a smile to every face. Everybody loves churros, so why not try them out yourself.


If you’ve never had a homemade, fresh filled churro, here’s your chance. We are dedicated to making a difference in our members’ lives and helping them experience the joy of food. Experience the joy of churros for a lifetime; grab our at-home churro making kit and start your churro journey today. 

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