San Diablo Churro Innovation

San Diablo Artisan Churros has greatly differentiated its product from others. The idea of the gourmet-filled churro originally hailed from Mexico City, and Scott, the company’s founder, wondered why he’d never had anything like them in The United States.

He felt like Utah would be a perfect market to introduce the filled churro, with Utahns’ seemingly unquenchable appetites for desserts.  The closest direct competitors to San Diablo would be establishments offering pastries and baked goods, but those companies rarely sell churros, to begin with, and don’t offer filled churros at all. 

Since the beginning, San Diablo Artisan Churros has had fun experimenting and creating unique, custom churros. For instance, the fillings are a spectrum of flavors—from “traditional” flavors including Dulce de Leche, Nutella, and sweet cream—to “seasonal” flavors ranging from flavors such as gingersnap spice and peppermint crème during the holidays to chocolate raspberry, bananas foster, and strawberry coulis in the late winter/spring.

In 2019 San Diablo experimented with savory churro options, introducing “Baby Dogs”– churro-wrapped little smokies, and churro chicken tenders! These churro-wrapped delicious savory treats are best dipped in BBQ sauce or San Diablos' signature sweet or spicy aioli sauce. Since creation, these treats have been included on our regular food truck menu and even requested during catering events. 

The greatest savory churro innovation has been San Diablo’s signature “Bacon Wrapped Churro Dog”. Yes, you read that correctly. A 100% all-beef frank, wrapped in bacon, wrapped in churro dough, deep fried, and served on a stick. It’s what every corn dog wants to be when they grow up. 

San Diablo also offers a “secret menu” (much like In&Out), and for those insiders “in the know.” You can order churros in Diablo Style (spicy cinnamon sugar with cayenne), Inferno Style (habanero cinnamon sugar), and even a Cricket Churro (inspired by the roasted cricket cuisine in Oaxaca Mexico)! 

San Diablo wants everyone to be able to enjoy delicious churros and has worked to create flavors and recipes to meet the needs of those with various dietary restrictions. San Diablo now offers a gluten-friendly churro (the batter is gluten-free, but it is not 100% gluten-free due to cross-contamination concerns) and a vegan-friendly churro made with almond and coconut flour sweetened with monk fruit.

Check out our online recipe book to learn how to make these churro innovations at home and buy your at-home churro-making kit today!

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