About Us — Values


San Diablo is creating the world's best food experience by providing unique, delicious, artisanal quality food and uncommon, exceptional service. We promise to create a distinctively special interaction that uplifts and delivers happiness to our members while creating meaningful connections and unexpectedly delighting them. We are dedicated to making a difference in our members’ lives and helping them experience the joy of food.

We live and reflect the Spirit of San Diablo through these core values:

D Dedication—We are passionate about food, experience, service, development, innovation & happiness.


I Interaction (not transaction)—We’re personable, genuine, and kind in all of our interactions.


A Attention to detail—We act on small things that make a big difference.


B Brighten—We always have fun, uplift, and strive to make everyone feel like a VIP.


L Legacy— We are building a lasting tradition of excellence and positive personal and global impact.


O Opportunity to “Wow”—We are empowered as leaders to create opportunities that unexpectedly delight.


What does this have to do with churros? We believe that food brings people together. Churros can create memories that last a lifetime and we want to give people the skills and the confidence in their ability to bring joy to the world around them through food.


You’ve heard the saying “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” San Diablo doesn’t just want to give you a churro, we want to feed you delicious fried goodness for a lifetime. With our reusable churro maker, the possibilities are endless and we give you all the tools to become a churro pro in just a couple of simple steps. 


We know that cooking pastries can be intimidating, which is why we created a super easy way for everyone- beginners to professional chefs- to master a skill that wows a crowd and brings a smile to every face. We have also created a video series called Churro University that has step-by-step instructions on how to make our churros! Also included are tips, tricks, and churro hacks that will help you become a churro master!

If you’ve never had a homemade, fresh-filled churro, here’s your chance. We are dedicated to making a difference in our members’ lives and helping them experience the joy of food. Experience churros for a lifetime; grab our at-home churro-making kit and start your churro journey today.


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